Etude House haul

January 14th, 2010 by hbgeek | Posted under Beauty products, make-up.

Etude House opened its first branch in the Philippines at SM Megamall Bldg. A. Korean beauty product fanatics trooped to Megamall since its first opening day. Megamall is too far from my place that’s why I only get to visit the store last Saturday. Finding the store is easy, it’s located at the ground floor near Toy Kingdom. The moment I entered the store, I was awed, it’s like entering a princess’ bedroom, with insanely pink and blue interiors and girly ornaments and decorations. A princess indeed, upon entering the store, I was greeted by sales assistants clad in their pink/white uniforms with “Hello princess!”.

Etude House Megamall branch

Etude House Megamall branch

Etude House Megamall

Etude House Megamall

insanely girly interiors

I think it took me almost an hour inside the store because I was enjoying trying out the testers from nail polishes, lipsticks, lotions, foundations, etc… Etude House has a lot of lipsticks, lip glosses and lip tints, they have more collection of products for lippies than eyeshadows and foundations. The lipsticks come in mostly pink shades though, only a few of them have reddish shades.

testers galore

testers galore

Etude House haul

Etude House haul

My Etude House haul:

1. Peach Cheek Blusher 04 Smile Peach – Php 428

2. Dear Darling Tint No.2 Real Red (lip tint) – Php 198

3. Apricot Stick Gloss (like a tinted lip balm) – Php 198

4. Dear Darling Ultra Firming Lips No.4 (the only red lipstick I found) – Php 448

5. Plumping Lip Tint No.1 (love the minty feel on my lips) – Php 348

6. 5 pcs. Essence Masks (Hyaluronic Acid, Collagen, Vit. E – Php 58 each

7. 2 pcs. nail polish – Php 98 and Php 58

8. 2 pcs. Code B Mini Eyelash Curlers and Lee Min Ho file folders are freebies

My fave among my haul is the Dear Darling Tint and Plumping Lip Tint. Review to follow on future posts.

Dear Darling Tint No. 2 Real Red

Dear Darling Tint No. 2 Real Red

Plumping Lip Tint No.1

I think I’m gonna be addicted to this store, I hope their SM North Edsa branch will open soon. Prices are very reasonable, way cheaper than Skin Food and The Face Shop. The packaging are really nice too! Reminds me of Anna Sui….

My only peeve is that I hope that their SAs will be trained and will be knowledgeable about their products. I’m asking about the difference of the lipsticks since they have lots and the SA said they’re all the same. Maybe they can also put English descriptions beside the testers so that customers won’t have to ask their SAs. Oh, and I do hope they will smile or just put a blank face instead of frowning the whole time, just like the cashier did. And no she’s not frowning because I’m taking photos, she’s like that the whole time.

Smile, princess =)

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Comments

43 Responses to “Etude House haul”
  1. K says:

    Inggit ako :(

    Tagal ko na gusto magpuntang etude

  2. hbgeek says:

    Don’t worry, more branches will be opening soon. =)

  3. camrenrai says:

    HAHA baka naman sis nakasmile na yan…kakabotox lang nice haul ill drop by there sometime soon to check on stuffs na namiss ko..and also the SA’s new fatittude

  4. Lizz says:

    Ooh I want the dear darling tint and lip plumper! Can’t wait for your review. :D

  5. jehan says:

    my gosh! why did they give you 2 lash curlers for freebies? haha… with that kind of haul here your bag would have been so heavy with skin care product samples already (nang-inggit ang loka)… even a mere visit to their store here entitles a potential customer to a small sachet of a skin care or bb cream sample…

    i was also in one of their stores here yesterday and was thinking of buying one dear darling tint…

    i highly recommend their duo-fiber brush…

  6. Gale says:

    I agree on the SAs..I experienced the same thing when I went there..They don’t know a thing..the only answer they will give you if you ask them, “what’s the difference of this to this?” is “Pareho lang po yan.” Ngek!

    I think it’s better to search online for reviews and info than to go there clueless about the products..

    really?! they’ll be opening a store at Sm north? I can’t wait for that! I live so near Sm north haha ^_^

  7. hbgeek says:

    Hi Gale, yup, at SM Annex… =)

  8. Nicquee says:

    Nice haul!

    I hate it too pag nakasimangot ang mga SAs! Asar!
    Nicquee´s last blog ..Buttered Baby Potatoes with Crispy Bacon My ComLuv Profile

  9. karr says:

    omg! sm north? when?? cant wait!!:) totally agree w/ the SAs, they’re a little nice but it seems like that they dont know a thing about their prods.. all they can say is “pareho lang” lol.. just like to share, matipid nga cla sa freebies:( i was requesting if i can get the “cat” freebie, my purchases went up to 2k+, the thing is i have 2 receipts kaya ayaw tanggapin pero 4days interval lang ung receipts ko.. cant have a massive haul sa kanila pano their SAs, walang ma-recommend.. lol.. i’m an avid buyer but a simple request sa “freebie” ndi man lng napagbigyan.. so sad.. pro baka its their rule talaga.. haaayy…

    **i have the ff…

    fresh cherry tint
    -its the best lip tint i’ve tried so far, it did not make my lippies look dry & flaky like some tints would do.. just moist & luscious
    precious mineral bb cream
    -doesnt really coverUp blemishes but it makes my skin glow..^^
    dear darling firming lips pk002
    -great color, and again it doesnt dried up my lips, so its a love love for me
    peach water gloss (watermelon water)
    - it didnt gave me enough color but i like this gloss coz it gave my lips a nice “sheen” making it looked healthy..^^
    peach skin pact
    -this powder doesnt really suits me.. it flakes on my nose.. ugghh.. maybe bcoz i have combo skin?? hmmm.. but i love the scent:)
    pore diet essence
    -i have been using it for like a week now, still havent seen changes on my pores, but it didnt gave me breakouts or any bumps.. i tried it as a base to my bb cream, not a good idea.. it dried up my face & showed some “peeling”.. so i’ll be using it at night only.
    nail polish (pk010)
    -its too liquidy, like i need to coat 4-5x to make the color pantay.. but its a really nice pink:)

    ***still have lots to buy.. i love etude house.. sana din etude house(the people behind it) loves their “buyers”, sana they make alaga to their customers..^^

  10. hbgeek says:

    Hi Karr, wow that’s a lot! True-blue Etude House lover =) Yeah you’re right, I wish they have more freebies just like the beauty shops in Korea.

    Thanks for the feedback about the products you bought. I’m sure a lot of girls will find this useful. I want that Fresh Cherry Tint, argh, maybe I’ll buy that when the SM North branch opens. I didn’t buy any of their foundation/powder because it’s too white for me.

  11. veronica says:

    i still havent gone to megamall, maybe around sunday i’ll be there. do they have the moisture collagen balm spf 36? or my favorite BB magic balm Spf 30

    i wish they have… i’m so happy they have it here in manila already. i have been buying in ebay for etude house cosmetics.

  12. hbgeek says:

    Hi Veronica, I’m also glad that Etude finally opened their store here. Yes, they have the Moisture collagen balm there. =)

  13. Ice says:

    They have lotions right? Do they have one that fixes untoned skin? or whitening lotions?

  14. hbgeek says:

    Hi Ice, yes they do have lotions and toners. I’m not sure if they have whitening kinds but they have some for acne-prone skin too.

  15. etude gossip says:

    I heard that Etude House Philippines will open its 2nd store in Festival Mall (Filinvest) on March 15, 2010. Heard it was twice the size as Megamall. Hurray!!!

  16. hbgeek says:

    @Etude gossip, wow that’s great! I hope with the opening of new and bigger branches, the prices will still be reasonable. I love Etude =)

  17. sheila says:

    Etude House just opened at Festival Mall today.

  18. lola says:

    wow open n festi mas malaki at mas maganda ahhhh i like the petit lipstik bagay na bgay sakin pink color

  19. etude gossip says:

    @hbgeek, I heard the price will be the same. Their strategy is maintain the low prices and keep is similar to Korea unlike SF and FS. Also heard that they will be opening in SM Makati department store and SM Pampanga department store in April. My friend works at Etude, my informant.

  20. hbgeek says:

    That’s great! Keep me posted too on the latest Etude Gossip. Would you know when will the SM North branch opens? That’s the nearest branch sana from me. =)

  21. TPS says:

    I agree, their SAs aren’t knowledgeable about their products and they’re not friendly. Parang they’e not enjoying their job at all. Saka yung nag-assist sa akin (Festival branch), ang pangit (sorry!) ng makeup nya. I was interested in a particular BB cream and he said that it’s the one he’s wearing and his face was all white and the color was way off compared with his neck. Nawalan tuloy ako ng ganang bumili ng BB. But I was able to buy a highlighter that looks like a ringer for Guerlain’s Meteorites in a compact. Not bad.

  22. hbgeek says:

    Natawa naman ako sa guy SA who supposedly used the BB cream, lol… Sana he didn’t tell you na lang na gamit nya yun. The Festival Mall is their newest branch, same negative reactions din when the Megamall branch first opened. But the Megamall branch’s service and SAs improved naman, hopefully, the Festival branch will also improve.

    Etude lover,
    Badet =)

  23. Ennaid says:

    @Etude Gossip:

    sure na po ba yung sa SM Pampanga? And, may nabanggit po bang date yung friend nyo? Ang tagal ko na po kasi gustong bumili ng products sa Etude House, but the problem is, taga pampanga po ako at ang layo naman ng pagbibilhan ko…

    I was so happy nung nabasa ko comment niyo. I am so excited at sana nga po magka branch sa SM Pampanga. Actually medyo malayo din yun sa lugar namin, but atleast mas malapit yon than to go in Manila.. hehe…

    I hope you would reply po.. Thanks so much for the info.. ^_^

  24. etude gossip says:

    @Ennaid:

    Very sure, SM Pampanga (department store) possibly last week of April. Also my friend told me that the SM Manila store will open possibly on the 25th of this month also.

  25. etude gossip says:

    @hbgeek:

    They have plans but no definite date for SM North. =)

  26. Ellaine says:

    I wish may Etude House dito sa Cebu. :(

  27. Ennaid says:

    @Etude Gossip

    wow.. mka punta nga ng SM Pampanga some time in May. hehe.. pra sure na meron na.. hehe.. i’m sooooo excited ^_^

    Thanks po.. ^_^

  28. mae says:

    @ellaine
    yes there will be an Etude house in cebu at the SM Ground floor, near the grocery. I think it will open this june or july.

  29. ciara says:

    Hi everyone? can someone tell me if it is true that etude house will be opening in SM Manila? if so, when will it be? Thanks a lot! :)

  30. etude gossip says:

    @ciara
    Its open already at SM Manila. Its located on the 2nd floor across Bench and Mossimo.

  31. etude gossip says:

    SM Iloilo and SM Cebu will open either in June or July. Will confirm exact dates as I receive it.

  32. candy says:

    Yey! This site made my day! :) Etude House soon to open here at Cebu! Super yey! :)

  33. victoriavi says:

    wow, i was hesitating buying etude products because i was thinking it might be good for korean skin only but with the reviews here, i think i am going to do a massive haul of their products! haha i am definitely getting the BB cream since i heard so many great reviews of the product.

    anyway, does anyone know which branch is the biggest? i live near sm megamall but i am thinking of going all the way to festival mall just to go to the bigger branch. also, when is the branch in sm makati opening?

    many thanks! ^_^

  34. monica says:

    when is the exact date for the opening sa ETude HOuse Cebu waahh! i’m uber excited!

  35. hbgeek says:

    Hi, if you’re near Megamall, then you can go there. The Festival Mall branch is bigger but almost the same products with the Megamall branch. :)

  36. Carmi says:

    Hi, found your blog by googling Etude House :) I love this shop.
    I agree what you said about the SA’s though. It irritates me to see most of them looking bored or annoyed all the time. (Although I have come across a few who were really pleasant). And yeah, I wish they knew more about the products. They rarely answer my questions properly when I ask them about the stuff they’re selling.
    Carmi´s last blog ..Toycon 2010My ComLuv Profile

  37. etude gossip says:

    Etude House Iloilo opens its doors today! I heard the place was buzzing with so many people. Hurray!

    @monica
    Etude House Cebu will open 1st week of July.

  38. sapphireangel78 says:

    I’m a big Etude House fan. Really hope they will open in Davao. We only have Skinfood here and it’s sooo expensive. It’s twice the price for my online SF hauls.

    @etude gossip:
    What mall in Cebu? We’re planning on a trip to Cebu this October and I’m already anticipating a shopping spree at Etude. LOL =)

  39. Sheila says:

    I love Etude House more than other Korean cosmetics brand! :)
    Sheila´s last undefined ..If you register your site for free at My ComLuv Profile

  40. hbgeek says:

    Hi there, Etude House has a branch in SM Cebu.

  41. Kathleen says:

    Hey there, i also bought some cologne and lotion at Festival mall.

    The cat plushie, we can get it right? how much amount/purchase do we need?
    Is it true that the “My cat” can play or playback something? XD

    thanks :)

  42. etude gossip says:

    @sapphireangel78

    SM Cebu, just opened yesterday July 18th after some delay.

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