Etude House opened its first branch in the Philippines at SM Megamall Bldg. A. Korean beauty product fanatics trooped to Megamall since its first opening day. Megamall is too far from my place that’s why I only get to visit the store last Saturday. Finding the store is easy, it’s located at the ground floor near Toy Kingdom. The moment I entered the store, I was awed, it’s like entering a princess’ bedroom, with insanely pink and blue interiors and girly ornaments and decorations. A princess indeed, upon entering the store, I was greeted by sales assistants clad in their pink/white uniforms with “Hello princess!”.

Etude House Megamall branch

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