Etude House seems to be also popular in Singapore, I’ve seen many branches in MRT stations and different malls. Out of curiosity, I checked out one of their stores in Tampines 1 mall. Just like the Etude House branch in Megamall, it’s also very girly with the pinky pink interiors.

Etude House Singapore

Etude House Singapore

Related posts:

1. Etude House haul
2. Etude House Lippies review
3. Sephora at the Marina Bay Sands

Korean beauty products surely gained a cult following here in the Philippines, starting from their BB creams, there’s a lot more Korean beauty products to try. I surely went gaga over Etude House products and now, I’m experimenting with other Korean brands too. Perfect timing because Lizz is having her April giveaway contest, a generous lot of Korean beauty products:

Korean beauty products giveaway

Etude House nail polish in my favourite pink shade; Etude House Total Age Repair Toner, Emulsion and Essence (travel sized); Innis Free Green Tea Pure Essence and Serum (2 vials each), Innis Free Green Tea Cream and Cleansing Foam (1 trial pack each), SkinFood Wipes, a gorgeous Nature Republic 2010 calendar (it’s got Rain on every page!), an Etude House fan, Tony Moly BB Cream (2 packs), Missha BB Cream remover (2 packs), and some lovely Sooyohan face cream (3 packs).

more giveaways

The winner will also receive 4 travel-sized bottles of Johnson & Johnson lotion, a full-sized bar of Glutamax soap, and Emotibles earphone charms!

I’m sure you’re all lusting for these prizes, so check out Lizz Buenaventura’s blog for details. And to answer her question on what skin care product I can’t live without, I’d say a toner to deeply clean my face and to keep me pimple-free.

Related posts:

1. Contest: Skin Food Planner Giveaway from Lizz
2. Contest: Beautynomics Turns Four Giveaway
3. Chinese beauty products banned for containing mercury; Zhen de Shou also banned

On my first Etude House visit, much of my haul are lip products. I don’t wear make-up, just powder, cheek tint and lipstick/lip balm and I’m set. I use mascara and eyeliner sometimes but no eye make-up for me. Anyway, let me review the lip products I bought from Etude House, Code B Dear Darling Ultra Firming Lips, Plumping Lip Tint, Apricot Stick and Dear Darling Lip Tint.

Code B Dear Darling Ultra Firming Lips RD101 – Mission Red – Php 448

Code B Dear Darling Ultra Firming Lips

Code B Dear Darling Ultra Firming Lips in Mission Red

Lips that Say ‘Dear Darling’

Lipstick promotes moist, lip firming volume

Most of Etude House’s shades of lipsticks are more on pinks and peaches. I think I only saw 3 or 4 reddish shades for the lipsticks, the one I bought included. The lipstick is dangerously red with a hint of shimmer. This glides on the lips smoothly and has a creamy texture. Swatch of Code B Dear Darling Ultra Firming Lips below:

Ultra Firming Lips swatch

Apricot Stick No. 4 – Sour Apricot – Php 198

Apricot Stick No. 4

Apricot Stick in Sour Apricot

Vivid Tint & Translucent, Sparkling Gloss in One Application!

Do not be misled by the name, it’s not sour. =) The Apricot Stick comes in slim plastic white tube that’s perfect for a girl’s small purse. It’s a tinted lip gloss, however, I think it lacks color and all it gives is shine to my lips. I felt that my lips went dry after a few hours of application too.

Dear Darling Lip Tint 02 – Real Red – Php 198

Dear Darling Tint No. 2

Dear Darling Tint in Real Red

Jelly Lip Tint for Rouge Colored Lips
Jelly texture adheres to lips without fading (No lip strain)
Natural, vivid lips
Long lasting lip moisture supplement

This one goes into my kikay kit after my purchase. This gives me a natural-looking red lips. The taste and smell is not bad, a little bit sweet for me. I’m not a fan of sponge applicators before because it harbors bacteria more but the Dear Darling Tint comes with this so I don’t mind. Be sure to apply it to dry lips so that the tint adheres to the lips. I always apply 2 coats, and to even out the tint on my lips, I use my finger to spread.

This is not long lasting though, after just one drink of water, the tint diminished already. Also, after a few hours, this made my lips dry. What I do is apply my Burt’s Bees lip balm over the lip tint.

Dear Darling lip tint swatch

Plumping Lip Tint No. 1 – Red – Php 348

Plumping Lip Tint

Plumping lip tint applicator

Plumping Lip Tint in Red

Colorful lip plumping tint supplies smooth moisture

Packaged in a small nail-polish like bottle, this one comes as my second-fave among the Etude House lippies. I normally don’t like glossy lips and I don’t need any lip plumpers but this one is an exception. The applicator is a silicon-tip instead of a brush. After a few seconds of application, a minty feel is felt on the lips, I think this is supposed to be the part where lip plumping occurs. But for me, the image of plumped lips is because of the glossy finish it gives to my lips.

Plumping Lip Tint lip swatch

I use this over Dear Darling Lip Tint in Real Read, doing so makes the color lasts longer.

So there, it’s still up to you if you wanted to try Etude House products, but if you’re asking for my suggestion, try the Dear Darling Tint and Plumping Lip Tint.

Related posts:

1. Etude House haul

Etude House opened its first branch in the Philippines at SM Megamall Bldg. A. Korean beauty product fanatics trooped to Megamall since its first opening day. Megamall is too far from my place that’s why I only get to visit the store last Saturday. Finding the store is easy, it’s located at the ground floor near Toy Kingdom. The moment I entered the store, I was awed, it’s like entering a princess’ bedroom, with insanely pink and blue interiors and girly ornaments and decorations. A princess indeed, upon entering the store, I was greeted by sales assistants clad in their pink/white uniforms with “Hello princess!”.

Etude House Megamall branch

Etude House Megamall

insanely girly interiors

I think it took me almost an hour inside the store because I was enjoying trying out the testers from nail polishes, lipsticks, lotions, foundations, etc… Etude House has a lot of lipsticks, lip glosses and lip tints, they have more collection of products for lippies than eyeshadows and foundations. The lipsticks come in mostly pink shades though, only a few of them have reddish shades.

testers galore

Etude House haul

My Etude House haul:

1. Peach Cheek Blusher 04 Smile Peach – Php 428

2. Dear Darling Tint No.2 Real Red (lip tint) – Php 198

3. Apricot Stick Gloss (like a tinted lip balm) – Php 198

4. Dear Darling Ultra Firming Lips No.4 (the only red lipstick I found) – Php 448

5. Plumping Lip Tint No.1 (love the minty feel on my lips) – Php 348

6. 5 pcs. Essence Masks (Hyaluronic Acid, Collagen, Vit. E – Php 58 each

7. 2 pcs. nail polish – Php 98 and Php 58

8. 2 pcs. Code B Mini Eyelash Curlers and Lee Min Ho file folders are freebies

My fave among my haul is the Dear Darling Tint and Plumping Lip Tint. Review to follow on future posts.

Dear Darling Tint No. 2 Real Red

Plumping Lip Tint No.1

I think I’m gonna be addicted to this store, I hope their SM North Edsa branch will open soon. Prices are very reasonable, way cheaper than Skin Food and The Face Shop. The packaging are really nice too! Reminds me of Anna Sui….

My only peeve is that I hope that their SAs will be trained and will be knowledgeable about their products. I’m asking about the difference of the lipsticks since they have lots and the SA said they’re all the same. Maybe they can also put English descriptions beside the testers so that customers won’t have to ask their SAs. Oh, and I do hope they will smile or just put a blank face instead of frowning the whole time, just like the cashier did. And no she’s not frowning because I’m taking photos, she’s like that the whole time.

Smile, princess =)

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